My name is Jason and I am the CEO and one of the Co Founder's of Truffle Shuffle! I am honored that you want to learn more about Truffle Shuffle and our mission here! First thing I want you to know is that over here we love food!!! We love food a lot!! Our core mission is to serve all the people in the world that love food. You see I beleive that people work really hard and that we are all doing what we can to be the best that we can. We want Truffle Shuffle to help you get there and get there in a delicious way.
So how do we do that? There are a number of ways! You could join one of our live cooking experiences and if you want to make it easy you can buy all of the ingredients from us. If you can not find a class that works with your schedule or you like to experiment on your you can either shop our Farmer's Market which is where we sell all of the top ingredients that we come accross in sourcing for our classes or you could order a fully prepared luxury ingredient kit! There are almost a million people that have been able to cook a dish on Truffle Shuffle and this brings a tear to my eyes. I hope you will join our community and that we can help you make your life more delicious.
Now I am going tell you our story!(I have a video below you can skip to if that is more your style) I had the idea for Truffle Shuffle while I was cooking at The French Laundry. It has since gone through many iterations but the core vision has always been us asking two questions can chefs be successful in business? Is there a way to connect people through food on a global level. After leaving the French Laundry we used to throw these lavish dinner parties for foodies and we would have everyone there ask us repeatedly about the latest cooking show, chopped challenge or Top Chef Master. The truth was that we did not really follow any of these shows as we were way too busy but I started to watch a few and the one I really loved was Chef's Table. Incredible cinematography, compelling story line and the food looked so good at the end! I used to think what if there was a way to watch a cooking show and than eat that dish at the end. As a kid I bought a second TV and had the Food Network playing 24/7 thinking it would help me become a great chef one day. (I am not sure if it did anything or not.)
The first idea for Truffle Shuffle was an app that chefs could order truffles directly from the hunters and we would cut out the greedy and dishonest middlemen. We started in 2018 by sending a freind to Italy and having them ship truffles back to us and we would go directly to the michelin star restaurants we knew were using Truffles and we tell them the stories about the hunters. Through a ridicolous amount of sheer hustle we were able to break 6 figures in our first 90 days of business.
In 2019 we wanted to launch a product line and on my honeymoon with Sarah we met a family that had made the most amazing Balinese Salt that I brought home. Once home we mixed in our truffles and when we tasted it we knew we were on to something. The first thing I told Tyler was that this was how we were going to make our first million dollars. (I was wrong but a little right) We ended up landing a deal with Whole Foods and we went to work make product and leanring how to do product demos. We were supposed to get a call in the begining of 2020 wether or not they would put Truffle Shuffle into every whole foods store. That call came at the end of February 2020...
In March of 2020 we were so excited!!! We thought we had made it! We went full force making product by hand patiently waiting for the email with the purchase orders. Our excitement started to get a little confused with word about something called Covid 19. We told ourselves that as long as restaurants are open they will continue to order truffles. So we order 20# of the finest black winter truffles and the day they landed the shelter in place went into effect for California. In a matter of three days every trade show we were going too was canceled. Whole Foods called and canceled there orders and every restaurant we worked with shut down.
What did we do? You can watch the videos below or to keep it short for you! So you can get to cooking with us. We pivoted and launched a black truffles risotto class and our business completely took off from their! We have now been able to cook with almost 25,000 households. We are building a culinary livestream platform and marketplace where chefs from around the world will be able to build their brand and community.
If you are looking for a cooking class for yourself or for your entire company we are ready to make sure you have a delicious experience! You can contact our smile squad 24/7 here!
Thank you for joining our community,
Jason, Tyler, Sarah and the entire team
P.S. On this jounrey we were able to go on Shark Tank and got a deal with Mark Cuban! Watch below