So how do we do that?
There are a number of ways! You could join one of our live cooking experiences and if you want to make it easy you can buy all of the ingredients from us. If you cannot find a class that works with your schedule or you like to experiment on your own, you can either shop at our Farmer's Market which is where we sell all of the top ingredients that we come across in sourcing for our classes or you could order a fully prepared luxury ingredient kit! There are almost a million people that have been able to cook a dish on Truffle Shuffle and this brings tears to my eyes. I hope you will join our community and that we can help you make your life more delicious!
Now I am going to tell you our story..
I had the idea for Truffle Shuffle while I was cooking at The French Laundry. It has since gone through many iterations but the core vision has always been us asking two questions: can chefs be successful in business? Is there a way to connect people through food on a global level? After leaving the French Laundry, we used to throw these lavish dinner parties for foodies and we would have everyone there ask us repeatedly about the latest cooking show, chopped challenge or Top Chef Master. The truth was that we did not really follow any of these shows as we were way too busy, but I started to watch a few and the one I really loved was Chef's Table. Incredible cinematography, compelling storyline, and the food looked so good at the end! I used to think that what if there was a way to watch a cooking show and than eat that dish at the end. As a kid, I bought a second TV and had the Food Network playing 24/7 thinking it would help me become a great chef one day. (I am not sure if it did anything or not.)
The first idea for Truffle Shuffle was an app that chefs could order truffles directly from the hunters and we would cut out the greedy and dishonest middlemen. We started in 2018 by sending a friend to Italy and having them ship truffles back to us and we would go directly to the Michelin star restaurants we knew were using Truffles. We would then tell them the stories about the hunters. Through a ridiculous amount of sheer hustle, we were able to break 6 figures in our first 90 days of business.
In 2019, we wanted to launch a product line and on my honeymoon with Sarah, we met a family that had made the most amazing Balinese Salt that I brought home. Once home, we mixed in our truffles and when we tasted it, we knew we were on to something. The first thing I told Tyler was that this was how we were going to make our first million dollars (I was wrong but a little right!). We ended up landing a deal with Whole Foods and we went to work making a product and learning how to do product demos. We were supposed to get a call in the beginning of 2020 whether or not they would put Truffle Shuffle into every Whole Foods store. That call came at the end of February 2020...
In March of 2020, we were so excited!!! We thought we had made it! We went full force making the product by hand and patiently waiting for the email with the purchase orders. Our excitement started to get a little confused with word about something called Covid-19. We told ourselves that as long as restaurants are open, they will continue to order truffles. So we order 20# of the finest black winter truffles and the day they landed, the shelter in place went into effect for California. In a matter of three days every trade show we were going to was canceled. Whole Foods called and canceled their orders and every restaurant we worked with shut down.
What did we do?
You can watch the videos belowto keep it short for you! We pivoted and launched a Black Truffle Risotto class and our business completely took off from there! We have now been able to cook with almost 25,000 households. Can you believe that?! We built a culinary livestream platform and marketplace where chefs from around the world will be able to build their brand and community.
If you are looking for a cooking class for yourself, for friends and family, or for your entire company, we are ready to make sure you have a delicious experience! You can contact our smile squad 24/7 here!
Thank you for joining our community,
Jason and the entire Truffle Shuffle crew
P.S. On this journey, we were able to go on Shark Tank and got a deal with Mark Cuban! Watch the videos below!